The Strategic Impact of Recruitment


When strategic approach and innovation combine with unconventional catchment generation and extensive assessment, the result is magic – not unlike what HirePro enabled for a next generation professional solutions platform for photographers.

Summary: With strategic approach in recruitment process combined with cutting edge technology, HirePro played a pivotal role in increasing the offer-to-joining ratio from 55% to 75% in an online digital photography company, which directly impacted the recruitment productivity by 35%.

This customer is an online digital photography company, focused on the fulfilling the needs of professional photographers on lead generation, web hosting, e-commerce, online collaboration, print and design services. In addition, their offerings include prints, calendars and photobooks. The company was faced with the challenge of expanding its talent base rapidly to meet increased growth ambitions and tasked HirePro with helping grow its resource base by 50% within 6 months across 16 branches of the company, with over a 100 target locations, including Tier 2 and Tier 3 cities. The primary skill requirements included designers and sales professionals.

The HirePro account team started this project at the highest strategic levels – working with the company to evolve a plan where all open positions, categorized by function (sales, design), were captured in detail with goals and targets assigned to each. This was followed by a talent landscaping exercise to map catchments for the unique talent requirements across all regions. This was followed by a well coordinated effort on sourcing, assessment management and interview coordination. In addition, HirePro advised the customer on best practices for diverse HR activities such as Employee Referral programs, employee grievance handling systems; market intelligence on salary trends and appraisal structures to enhance retention.

Eventually, HirePro was able to help the customer rapid closure rates with 90% of design positions closed 15 days prior to target dates. There was a significant increase in the offer-joining ratio, which went from 55% to 75%; and increase in recruitment productivity by 35%. Also, as a result of the strategic advisory on employee retention, the company was able to meet its strategic attrition control rates and increased its retention rate by 7%.

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