The Evolution of Onboarding: Reading through a Netflix Approach

Evolution of Onboarding
Looking at Evolution of Onboarding

Are you one of those movie buff who stay glued to Netflix TV shows or streamlined movies? We all know that Netflix today is the veritable gold mines of must-watch shows and movies. Other streaming services also followed in kind with their own original programming, but there’s no denying: This is Netflix’s world, and we’re just living in it.

You must be thinking why are we talking about Netflix in this article? For a moment, give this a thought about what’s that one thing that made Netflix get there? Netflix managed to stand ahead and shoulders over even TV network for one unique reason.

The answer is simple, it keys in on the millennial need for instant gratification caring little for advertisements. No one is forced to wait, a week to watch a 45 minute show peppered with almost 20 minutes of commercials, making Netflix the easy choice over network TV.

Now, imagine if companies apply the same strategy model to focus on instant gratification of candidates as customers to develop an evolutionary new hire onboarding solution for workforce development.

Looking at the Evolution of Onboarding

Onboarding models have had a dynamic evolution in recent years. For MNCs scaling up in the market, the emphasis in the past few years was primarily on the number of new hires getting attracted and retained for a period of time. The emphasis in 2017 has now shifted and a productive positive new hire onboarding experience has emerged as the new contract between employer and employee. Just as marketing roles have moved beyond customer satisfaction to look at total customer experience, so is recruiter salesforce refocusing its efforts on building onboarding programs, strategies, and new roles in Onboarding HR to understand & continuously improve the entire new hire onboarding experience.

The figure mentioned below illustrates several important areas, where there is little improvement in Onboarding process in 2016-2017.

The dynamic evolution of Onboarding in 2016-17
The dynamic evolution of Onboarding in 2016-17

Onboarding Evolution- Challenges across multiple dimensions

Several factors that make evolution of Onboarding process a challenge today:

  • First, companies need to embrace advanced recruitment automation tools to engage with candidates on an ongoing basis, design a metric to determine what the quality talent is expecting and values about the company culture before joining.
  • Second, while some companies have created the C-suite role of Employer Branding roles, most companies have not assigned responsibility to a senior executive or team to design and deliver the candidate attraction strategy model via company social platforms.
  • Third, many companies stresses on “employee engagement” in HR function but have not yet understood the importance of engagement in frontline hiring, diversity, inclusion, employee wellness metrics and intrapreneural workforce design.

Netflix Approach- Design of an evolutionary Onboarding Solution

Getting the cognitive Onboarding tool evolutionized right

When a customer signs up on Netflix app, it shows them a set of movies & TV shows to choose. This evolutionized cognitive approach allows recommendations to get tweaked and fine-tuned as soon as the customer click on a title or abandons a film half-way. Every action of customer is a data point that gets thrown into a big cauldron of data which Netflix eventually uses to keep adding to customer’s kitty.

Now, imagine embracing the same approach to develop an evolutionized onboarding tool across multiple dimensions. In a world where millennial talent can manage much of their lives on a handful of smartphone apps, they expect every element of their onboarding experience, to be customized, easily accessible & a red carpet entry which will make them go WOW on their onboarding journey.

Designate Onboarding Sherpas to orchestrate the evolutionized model

What is so unique about Netflix chatbots that adds richness to the customer experience? Have you ever thought about it? The secret magic behind Netflix customer retention are their online frontline chatbot agent. The quirky funny exchange in the form of a character play allow them to put themselves in the customer’s shoes and study customer’s future interest.

As the usage of AI systems, robotics, and cognitive tools grow in sophistication, designating Onboarding Sherpas will further leverage the human connect with the candidates.These experts will craft a winning proposition for the candidate, innovate the candidate relationship with the company,align talent goals with a corporate purpose and design a augmented workforce for future.

The Evolutionary Onboarding tool of the future: Arriving Now

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