The Future of Full Cycle Campus Recruitment – Way Forward

The Campus Recruitment Scene
Future of Campus Recruitment

The Campus Recruitment Scene

What does a typical day in campus placement look like?

6 A.M: Fly to the city where the drive is happening

8 A.M: Rush to the campus and get prepped for the Pre-Placement Talk

9 A.M: Pre-Placement Talk

10 A.M: 300+ odd candidates take the written/online test

2 P.M: 70+ odd candidates shortlisted for in-person interviews

3 P.M: Face-offs begin; 5 interview panels simultaneously

8 P.M: Face-offs conclude

9 P.M: Job offers rolled out to 10 candidates

This is exactly what the typical campus placement scenario looks for mid-tier. If the volume of candidates exceeds 1000, the process might even clock well past midnight to ensure closure.  

Campus Recruitment – The Catch 22

Quite reasonably, this comes off as a hiring program well organised and well done, from a recruiting team’s point of view. But, for a moment, step out of the world of a hiring manager, and into the shoes of a candidate, eagerly awaiting his first ever job offer. Not quite a great experience, is it?

Moreover, at a point in time, when the war for talent is intense and pronounced like never before, one has to be much more than just “good enough”, to get the best talent on board. Any recruitment model that is majorly dependent on candidates applying proactively is not going to be enough. Not anymore.

The campus recruitment system is largely broken. But, the bigger question, can it be fixed?

How can employers across the nation ensure they get the attention of the best campus talent?

The Future of Campus Recruitment – Gamification Is a Necessity, Not a Luxury

Gone are the days of Baby Boomers and Millennials. With a majority of the immediate future workforce being Gen Z, employers have to get thinking different and out of the box, if they look to get premier talent on board. To keep up with a generation born into a digitized economy and a tech-boom, gamification of recruitment is a necessity to keep the talent engaged.

“These generations are entrepreneurs and one who hope to invent something that changes the world.”Christine Vasco, HR – Rohde & Schwarz.

Some of the leading multinationals have already embraced the coming of age campus recruitment and the move has paid dividends for them. As a result of this gamification, more and more talent have been able to connect to the brands at large, while gaining an understanding of the organisation’s cultures, values and vision. While on the one hand, this creates a successful brand recall, it also makes a brand stand out from the crowd and hence give them an upper hand when it comes to onboarding premier talent.

The Future of Campus Recruitment – Hire Anytime, Hire Anywhere

The talent today is mobile. Which is why, sticking to the traditional campus hiring ways is not really working out any more. Visiting campuses and expecting to get the best talent onboard is like racing with horse blinders on. The more you limit yourself when deciding your talent pool, the lesser talent you have at disposal. And that is exactly why, organisations have to think the Gen Z way; hire anytime, anywhere.

When an organisation makes an effort to educate talent defying the physical boundaries, it leaves a long lasting impression. It makes a candidate feel important and a part of the organisation even before he has been offered. This approach has worked wonders for the three giants Microsoft, Google and Apple.

The Future of Campus Recruitment – The Final Word

The campus recruitment system might be broken. But, it can not only be fixed, what awaits is a future full of possibilities. Organisations and hiring managers have to take to think beyond the conventions. Campus recruitment as an idea is in the midst of a revolution. We are about to witness a Renaissance.

So, brace yourselves and embrace it with us.

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